The brand as an expression of successful corporate culture.
On 16 June 2016 the award winners of the "German Brand Award" were for the first time celebrated at the DRIVE. Volkswagen Group Forum in Berlin.
Voglauer mainly scored points for its authentic brand management and the way it successfully combines design, sustainability, quality and tradition, as well as social responsibility. That was honoured by the jury, and Voglauer was named "German Brand Award Winner".
The "German Brand Award" is a unique award given by the German Brand Institute and the German Design Council for outstanding brand management.